Why is it recommended to use sofa cover products as the starting point for home textile business

Introduction

In the vast blue ocean market of the home textile industry, it is crucial for beginners to find a suitable entry point. Among the many product categories, sofa cover products have become the ideal starting point for starting the home textile business with significant advantages in many aspects. In-depth analysis of these advantages can help entrepreneurs clear their direction and take a solid and successful first step in a competitive market.

First, market demand: broad-based, growth can be expected

(1) Daily replacement and decoration needs

Sofa, as one of the core furniture of home life, has a huge number of units worldwide. Due to the pursuit of freshness of the home environment, the wear and tear of the original fabric of the sofa, the overall disharmony of the style and home improvement, consumers have a continuous and high-frequency replacement demand for the sofa cover.
In the United States, for example, according to relevant market research agency data show that the average American family will consider replacing the sofa cover every 1.5 to 2 years, and this habit is also common in some developed countries in Europe. In the US home textile market alone, the annual sales of sofa covers are as high as hundreds of millions of dollars, and the trend is increasing year by year. In China, with the improvement of residents’ quality of life and the popularity of the concept of home soft decoration, more and more families regard sofa covers as an important element to enhance the beauty of the home, and the market demand has great potential.
In the daily scenes of the family, children’s graffiti, pets scratching, accidentally spilled stains, etc., may cause damage to the appearance of the sofa, and the sofa cover can quickly solve these problems. In addition, consumers’ aesthetic for home style changes rapidly, and the seasonal change will also make people want to change the atmosphere of the home. Such as summer, people tend to cool, elegant color sofa covers, such as light blue, beige, etc., to create a cool feeling; Winter is more favored warm colors, such as dark coffee, wine red, add warm atmosphere.

(2) Promoting the rental market

The acceleration of the global urbanization process has made the scale of rental groups increasingly large. Whether it is students, young office workers or floating population, in the process of renting, it is often difficult to replace the old or inconsistent style sofa, but they expect a comfortable and beautiful living environment. Sofa cover because of its price, convenient installation, can quickly change the appearance of the sofa and other characteristics, become the first choice for renters.
For example, in China’s Beijing, Shanghai, Shenzhen and other first-tier cities, the rental market is active, according to incomplete statistics, more than 70% of tenants will choose to buy sofa covers to decorate the sofa in the rental house, which has injected a steady stream of power for the sofa covers market. Renters usually have limited budgets, and the cost of buying a new sofa is too high, while the price of sofa covers ranges from tens to hundreds of dollars, which can meet different budget needs. Moreover, the installation of sofa covers does not require professional skills, can be completed in a few minutes, and can be easily taken away when moving, which is very convenient.

(3) The demand for commercial places such as hotels and homestays

Hotels, homestays, cafes, restaurants and other commercial Spaces in order to create a unique environment and attract customers, will regularly change the sofa cover to maintain freshness. During different seasons, festivals or themed events, these places need to change the style by changing the sofa cover.
If the tourist season, the seaside guest house will choose a refreshing blue and white sofa cover to create a seaside style; During Christmas, the sofa in the hotel lobby will be replaced with Christmas elements to add festive atmosphere. The bulk procurement demand of this commercial place provides a broad market space for the sofa cover business. According to industry reports, the annual purchase of sofa covers in global hotels, homestays and other commercial fields accounts for about 30% of the total market share, and with the booming development of tourism, this proportion is expected to further increase.
Take the hotel as an example, in order to fit the characteristics of different regions or brand positioning, a specific style of sofa covers will be customized. For example, in the guesthouses located in the ancient town of Lijiang, Yunnan Province, in order to integrate with the local ethnic customs, choose sofa covers with Naxi patterns; Some of the main business style hotels will use simple and atmospheric solid color covers to show a professional and clean image.

Second, product features: simple production, significant advantages

(1) The production process is relatively simple

Compared with some complex home textile products, such as high-end bedding kits or complicated curtains, the production process of sofa covers has obvious simplicity. Its main production processes include fabric cutting, sewing and simple decorative processing.
In the fabric cutting stage, with the help of professional cutting equipment, according to different sofa size specifications for precise cutting, the operation difficulty is low. Common sofa sizes are single seat (length 80-120 cm), double seat (length 150-180 cm), three seat (length 180-220 cm), etc. Cutting equipment can quickly set the corresponding size parameters for cutting. In the sewing process, ordinary household sewing machines or industrial sewing machines can complete the basic stitching work, and it is easy for workers with a certain sewing foundation to get started. Even if some decorative elements are involved, such as lace sewing, button inlay, etc., the complexity of the process is far lower than that of other home textiles, which can effectively reduce the technical threshold and error probability in the production process. Like lace sewing, just fix the lace on the edge of the sofa cover and sew it with a sewing machine along the edge, and skilled workers can complete a large number of product decoration in a day.

(2) Diverse fabric selection and controllable cost

In the production of sofa covers, the available fabrics are rich and diverse, covering cotton, hemp, chemical fiber, blended and other materials, each material has different quality levels and price ranges, entrepreneurs can choose flexibly according to the target market positioning and cost budget.
For example, for the low-end market, affordable chemical fiber fabrics can be used, the cost is only a few yuan per meter to ten yuan, such fabrics have bright colors, strong wear resistance, easy to take care of the characteristics. Common chemical fiber fabrics such as polyester fiber, not easy to shrink deformation, daily cleaning only need to be put into the washing machine. If the pursuit of quality and natural texture of the high-end market, you can use cotton and linen blended fabric, although the cost is relatively high, about dozens of yuan per meter, but because of its natural environmental protection, good air permeability, comfortable touch, favored by consumers. In cotton and hemp blended fabrics, cotton fiber provides soft touch, and hemp fiber increases air permeability, which is suitable for consumers who pay attention to quality of life. Diversified fabric selection can not only meet the needs of different consumer groups, but also control production costs through reasonable matching and improve product profit margins.

(3) High flexibility in size and style

Sofa covers show great flexibility in terms of size and style. In terms of size, due to the large number of sofa styles, both conventional single, double, three sofa, there are also special-shaped, combined sofa, sofa cover can be tailored according to the actual size of various sofa, whether it is standard size or special size needs, can easily meet.
For special-shaped sofas, such as L-shaped and round sofas, personalized cutting and sewing can be carried out by measuring the size of each part. The style design is rich and diverse, from simple solid color to complex printing, embroidery, from modern fashion style to retro European, rural and rural style, entrepreneurs can quickly adjust the design direction according to market trends and consumer preferences, and launch products that meet market demand. This flexibility makes the sofa cover can adapt to the diverse needs of consumers in different regions and different cultural backgrounds, and expand the market coverage. In the Nordic style home, simple solid color sofa cover with geometric pattern throw pillows, highlighting simple fashion; In the Chinese classical style home, sofa covers with traditional flower and bird embroidery can create a rich cultural atmosphere.

Summary

In summary, sofa cover products with its extensive market demand, in the family daily replacement decoration, rental market and hotel and other commercial places have a large demand and continue to grow; In terms of product characteristics, the production process is simple, reducing the technical threshold and production cost, a variety of fabric choices and controllable costs, as well as high flexibility of size and style, can meet the needs of different levels of consumers. In terms of cost and income, the initial investment is low, the capital turnover is fast, and the profit margin is considerable; Marketing and promotion methods are diverse and easy to enter, and marketing activities can be effectively carried out online and offline. These significant advantages are intertwined, making the sofa cover an excellent choice for the start of the home textile business. For those with the dream of home textile entrepreneurship, seize the sofa cover this market segment, with its low threshold, high potential characteristics, is expected to emerge in the home textile industry, and gradually realize the development and growth of the cause.