Jopalic’s Participation in Japan AFF Fashion Exhibition: Innovative Products Attract Attention, Achieving Fruitful Results

In the wave of deep integration between the global fashion and home furnishing industries, Jopalic, with its keen insight into market trends, made a strong presence at the AFF Fashion Exhibition held in Japan. As a leading frontier in Asian fashion and design, this exhibition served not only as an excellent platform for Jopalic to showcase its strength and innovative products to the Asian market but also as a crucial opportunity to expand new customers and markets in Japan and across Asia. From meticulous preparations in the early stage to in-depth interactions with customers during the exhibition, the Jopalic team, with professionalism and enthusiasm, left a remarkable mark at the exhibition and reaped fruitful results.

I. Exhibition Preparation: Meticulous Planning for a Perfect Presentation

After deciding to participate in the Japan AFF Fashion Exhibition, Jopalic promptly assembled a professional exhibition team composed of core departments such as the Marketing Department, Sales Department, Design Department, and Product R & D Department. Each department performed its duties and collaborated closely, aiming to comprehensively showcase the brand charm and product advantages of Jopalic at the exhibition, tailored to the characteristics of the Japanese and Asian markets.

The Marketing Department took the lead, conducting a comprehensive and in-depth survey of the Japan AFF Fashion Exhibition. By collecting historical data of the exhibition and analyzing the composition of previous exhibitors and audiences, the team accurately grasped the scale, influence, and characteristics of the target audience in the Asian fashion and home furnishing field. The survey found that in recent years, the AFF Fashion Exhibition has not only attracted a large number of local Japanese fashion and home furnishing enterprises but also gathered numerous purchasers and distributors from Asian countries and regions such as China, South Korea, and Southeast Asia. With the continuous improvement of Asian consumers’ pursuit of home furnishing quality and design, the demand for home furnishing products like sofa covers, which combine practicality and decorativeness, is increasing day by day. This highly coincides with Jopalic’s goal of expanding the Asian market and attracting diverse customers.

Based on the results of market research, the Sales Department formulated a detailed customer invitation plan. Team members sorted out the list of potential customers in Japan and other Asian regions. Considering the cultural differences among different Asian countries and regions, they adopted communication methods in line with local customs and extended sincere exhibition invitations to target customers through multiple channels such as emails, phone calls, and social media. During the invitation process, they emphasized Jopalic’s advantageous products, exhibition highlights, and the unique cooperation opportunities that customers could enjoy at the exhibition site. Meanwhile, the Design Department carefully designed the exhibition booth around the theme of “Fashionable Home, Comfortable Life”, combining Jopalic’s brand image with Asian aesthetic preferences. The booth design integrated traditional Asian aesthetic elements with modern minimalist styles. The open layout facilitated free visits and exchanges for the audience. Soft and layered lighting, paired with colors favored by Asian consumers such as off-white, light gray, and navy blue, vividly displayed the texture and design beauty of the sofa cover products. The reasonable arrangement of the product display area, negotiation area, and interactive experience area provided customers with a comprehensive immersive product experience.

The Product R & D Department conducted strict screening and optimization of the sofa cover products to be exhibited. Combining the market trends and customer needs in Japan and other Asian regions, the team selected product series that were more in line with the preferences of Asian consumers. For example, in response to Japanese consumers’ preference for simple and natural styles, the display of solid-color linen series was strengthened; considering the climatic characteristics of Southeast Asia, more breathable, lightweight, and easy-to-clean cotton printed series were launched. From the healthy series made of environmentally friendly natural materials to the practical series with special functions such as waterproof and stain-resistant, each product has undergone multiple rounds of quality inspections and performance tests to ensure it is presented in the best condition at the exhibition.

II. Exhibition Site: Unique Charm Attracting Numerous Eyes

On the opening day of the exhibition, the exhibition hall in Tokyo, Japan, was bustling with activity. Jopalic’s booth, with its unique style integrating Asian aesthetics and modern design and exquisite products, became the focus of attention of many visitors. Soon, a large number of visitors from Japan and other Asian countries and regions who were interested in sofa covers gathered in front of the booth. The Jopalic exhibition team greeted each guest with full enthusiasm, actively shared the brand story, and introduced the product features and advantages in detail.

In the product display area, the staff served as professional guides, giving detailed explanations of the materials, craftsmanship, design inspiration, and applicable scenarios of each sofa cover. Taking into account the cultural backgrounds and consumption habits of Asian customers, when introducing sofa covers made of natural linen materials, the emphasis was on their environmental protection, health, and closeness to nature, which highly matched the concept of Asian consumers advocating nature and pursuing a healthy life. For the stain-resistant series of sofa covers using nano-coating technology, customers were invited to personally conduct stain-wiping demonstrations on-site, intuitively showing the product’s powerful stain-resistant performance and arousing the customers’ strong interest. The high-quality products and unique designs successfully attracted many customers to stop and inquire about product details and prices.

In the negotiation area, the sales team had in-depth exchanges with customers. Team members not only listened carefully to customers’ needs and ideas but also provided personalized cooperation plans according to the business characteristics and market positioning of customers from different Asian countries and regions. For Asian customers who intended to expand into the sofa cover business from the clothing industry, the low MOQ policy and comprehensive service capabilities of Jopalic were introduced in detail. Customers were explained that the low MOQ could reduce their inventory risks when entering a new market and allow them to test the market with a small investment. The customized services, covering product design, production process adjustment, and packaging design, could help customers quickly create a sofa cover product line with their own brand characteristics. To enhance persuasiveness, the team shared many successful cooperation cases in the Asian market, such as helping a rising South Korean home furnishing brand launch customized products in a short time and achieving a 40% monthly sales increase in the local market.

In addition, the Jopalic exhibition team actively interacted with other exhibitors and professionals in the Asian industry. By participating in forums, seminars, and other activities organized by the exhibition, they promptly grasped the latest trends and technological development dynamics in the Asian fashion and home furnishing industry, established connections with many Asian enterprises, explored cooperation possibilities, and accumulated rich resources and channels for the company’s future development in the Asian market.

III. Customer Negotiations: In-depth Communication Leading to Multiple Cooperation Intentions

During the exhibition, Jopalic had in-depth negotiations with many customers from Japan and other Asian countries and regions, among which there were many high-potential customers.

A large home furnishing products distributor from Osaka, Japan, showed great interest in Jopalic’s simple solid-color linen series of sofa covers. During the negotiation process, the customer inquired in detail about the product production cycle, quality control process, and after-sales service policy. The Jopalic sales team demonstrated the reliability of product quality by showing real-time videos of the company’s production workshop and detailed quality inspection reports. In response to the strict environmental protection and safety standards in the Japanese market, the team emphasized the multiple Japanese and international environmental protection certifications that the products had obtained, such as the JIS standard certification, successfully dispelling the customer’s concerns. After several rounds of communication, the two sides reached a preliminary cooperation intention and agreed to further discuss the cooperation details and order matters after the exhibition.

A well-known Chinese clothing brand planned to enter the home furnishing field. At Jopalic’s booth, it showed a strong interest in the low MOQ policy and customized services. The customer admitted that although it had brand operation and market promotion experience in the clothing field, it was unfamiliar with home furnishing product production and design and was worried about the high risks of entering a new field. The Jopalic sales team proposed a complete cooperation plan in response to the customer’s concerns: it was recommended that the customer start with small-batch customized orders, leverage Jopalic’s design team to create exclusive products, and provide one-stop services from raw material procurement to product delivery. This plan could not only reduce the customer’s upfront investment costs but also ensure the consistency of product quality and brand image. The customer highly recognized the plan and said it would discuss it within the company as soon as possible and give a reply.

During the negotiation with a rising e-commerce platform customer from Singapore, Jopalic provided a complete solution to the customer’s concerns about the characteristics of online product sales, such as product photography, detail page design, and logistics distribution. It was introduced that the company could provide professional product photography and detail page production services to help customers better display their products. Considering the complexity of logistics distribution in Asia, with long-term cooperation with many high-quality logistics partners covering major Asian countries and regions, it was ensured that products could be delivered to customers in a timely and accurate manner. Through communication, the two sides reached a preliminary consensus on the cooperation model and product supply.

IV. Exhibition Achievements: Fruitful Results Laying a New Foundation for Development

The 3-day Japan AFF Fashion Exhibition came to a successful conclusion, and Jopalic achieved remarkable results in this exhibition. In terms of customer resource expansion, a total of 80 pieces of detailed information of potential customers from Japan and other Asian countries and regions were collected, including [X] customers from Japan and [X] customers from other Asian countries and regions. These customers cover multiple fields such as home furnishing product distributors, brand owners, and e-commerce platforms, building a broad platform for the company’s future business expansion in the Asian market.

In terms of cooperation intentions, a total of 100 customers reached preliminary cooperation intentions with Jopalic, with the expected order amount reaching [X] million yuan. These intended cooperations are not only expected to bring considerable economic benefits to the company but, more importantly, will further enhance Jopalic’s brand awareness and market influence in the Asian market through cooperation with high-quality Asian customers.

In addition to business achievements, this exhibition also enabled the Jopalic team to achieve growth and transformation. Through exchanges with customers from different countries and regions in Japan and Asia, the team gained a deeper understanding of the Asian market demand and customer pain points, pointing out the direction for product research and development and service optimization. During the exhibition preparation and on-site execution, the cooperation among various departments became closer, and the team’s communication ability, adaptability, and problem-solving ability were significantly improved, especially in dealing with the needs of customers from different cultural backgrounds.

V. Future Prospects: Forge Ahead and Write a New Chapter of Glory

The successful participation in the Japan AFF Fashion Exhibition is an important milestone in Jopalic’s development in the Asian market and a new starting point for a brand-new journey. In the future, Jopalic will always adhere to the concept of “customer-centric, innovation-driven” and continuously improve product quality and service levels, deeply cultivating the Asian market.

For the Japanese and Asian customers who reached preliminary cooperation intentions during the exhibition, Jopalic will assign dedicated personnel to follow up. Fully considering the cultural differences and business habits of different countries and regions, active communication will be carried out to accelerate the implementation of cooperation details and ensure the smooth progress of cooperation projects. At the same time, the collected information of potential customers will be classified and sorted, and personalized follow-up strategies will be formulated. Through regular follow-up visits, new product recommendations, and other means, a deep trust relationship with customers will be gradually established, promoting the transformation of more potential cooperations into actual results.

In the field of product research and development, Jopalic will closely integrate the market feedback and customer needs collected from the exhibition, increase research and development investment, and launch more innovative and competitive sofa cover products that meet the preferences of Asian consumers. It will continue to deepen the exploration and application of traditional Asian cultural elements and integrate them into product design. In response to the environmental protection trend in Asia, it will further research and develop product series made of sustainable materials. Keeping up with the development trend of smart home in Asia, it will explore the integration of smart elements into sofa cover products.

In terms of service optimization, Jopalic will continuously improve the low MOQ policy and customized service system and enhance service efficiency and quality. It will strengthen cooperation with upstream and downstream enterprises in the Asian supply chain, optimize the production process and logistics distribution system, and formulate more efficient distribution plans according to the logistics characteristics of different Asian countries and regions to ensure that customer orders are met quickly and accurately. A more professional customer service team familiar with the Asian market will be established to provide customers with comprehensive and full-process high-quality services, continuously improving customer satisfaction and loyalty.

This Japan AFF Fashion Exhibition has opened the door for Jopalic to the vast Asian market. In the future, Jopalic will take this as an opportunity, forge ahead, create more glories in the Asian sofa cover business, bring higher-quality products and services to Asian customers, and contribute more to the development of the Asian home furnishing industry.